UNR partnered with the USA Mullet Championships to bring fresh energy, strategy, and innovation to a competition as iconic as the hairstyle it celebrates.

Mullet Champ came to us to help them scale their impact, revamp their brand, and manage the operations of their growing contest. From redesigning their digital presence to creating a community-driven contest platform, we transformed their vision into a powerhouse of engagement and good vibes.

With UNR’s partnership, the USA Mullet Championships has seen explosive growth:

• $350K+ in Donations: Supporting military veterans.
• 1,000+ Contestants: Representing a national embrace of the mullet lifestyle​.
• Media Buzz: Over 9,000 backlinks and coverage from national outlets, elevating their brand recognition​.
• Community Impact: Heartwarming stories of participants finding confidence and joy in the competition.

Scope Of Work

• Comprehensive Brand Refresh
• Website Design & Development (including custom contest platform with judging, voting, and donations)
• Social Media Strategy & Management
• Content Creation: Photo, Video, and Messaging
• Custom Merchandise Design & Fulfillment (hats, shirts, mullet cream, and more)
• E-commerce Store Development & Management
• Email Marketing & Campaign Management
• Donation Integration (raising $350K+ for Veteran-focused nonprofit in two seasons)
• Contest Strategy and Logistics