In the fall of 2004, Capture Marketing Group, Inc. was born, founded by Mike Boyle—an entrepreneur determined to guide clients through the world of creative product and service identity. From day one, the goal was to help ideas, companies, and products achieve the recognition they deserved.
In 2008, the industry was obsessed with “specialization.” The advice was simple: pick one service, stay in your lane, and become the master of it. But we had bigger plans. We saw what others didn’t—businesses needed more than piecemeal solutions. They needed a partner who could take them from concept to execution, all under one roof.
So, instead of following the crowd, Capture built a seamless, end-to-end service model that fused strategy, creative, print, merch, and fulfillment into one powerhouse offering. This all-in-one approach didn’t just make noise—it created a movement. It positioned Capture as the team that could do it all, weathered the recession that followed, and laid the groundwork for lasting success. This wasn’t about choosing one service. It was about refusing to choose.
When the recession hit, Capture doubled down on innovation. The team developed a customized marketing asset management system that gave global sales teams on-demand access to essential marketing materials. This solution created loyalty at the retail level, boosted sales, and established us as a long-term partner for top-tier clients.
By 2015, we were redefining the rules of marketing. A cause marketing campaign fora global brand launched to widespread success, blending strategy, creative design, and fulfillment into one seamless package. The campaign didn’t just drive sales—it connected the brand to a higher purpose, proving that doing good and doing business can go hand in hand.
After nearly 15 years of disrupting the marketing world as Capture Marketing Group, Inc., 2018 marked a bold new chapter. We rebranded to UNRestricted – UNR, a name that perfectly reflects our rebel spirit and refusal to play by anyone else’s rules.While the legal name remained Capture Marketing Group, Inc., the new DBA symbolized more than just a change in branding—it was a declaration of your limitless ambition and commitment to breaking industry norms.
When the pandemic disrupted the world, UNR turned challenge into opportunity. We leaned on your holistic model to adapt fast, offering clients bold digital-first solutions that kept them relevant. UNR didn’t just survive 2020—it thrived, helping clients build stronger connections when it mattered most.
2022 brought a major milestone: NFL legend Jared Allen joined as a co-owner and partner of UNR. Known for his fearless approach on the field, Jared brought the same bold energy and vision to the company. Jared’s involvement wasn’t just about star power—it was about aligning with someone who shared UNR’s commitment to breaking boundaries and connecting brands with audiences in meaningful ways.
Two decades of breaking barriers, making waves, and redefining what it means to connect brands with audiences. From a scrappy startup in 2004 to the powerhouse it is today, UNR is a testament to the power of bold ideas and fearless execution. 2024 isn’t just a celebration—it’s the beginning of the next chapter.
